Your Misalignment is Costing You $5M+ Annually

Strategic OKR alignment unlocks 10–30% revenue growth in 90 days. For scaling B2B companies losing revenue to departmental silos.

72%
More Profitable Through Alignment
58%
Faster Revenue Growth (3-Year)
33%
Faster Sales Cycles
60%+ upgrade to full implementation
Money-back if no alignment by Week 6

Trusted by leading B2B tech companies

TechCorp
DataFlow
SaaSify
CloudBase
InnovateLabs

The Silent Revenue Leak

High-growth B2B companies consistently lose 10%+ of annual revenue through misalignment. Here's where it hurts most:

📊

Forecast Unreliability

Accuracy plummets from 80% → 55% as teams scale. No clarity = no predictability.

⏱️

Extended Sales Cycles

Teams aren't aligned on customer priorities. Deals drag 20–30% longer than they should.

👥

Talent Exodus

Employees leave because they don't see how their work connects to strategy.

⚔️

Cross-Functional Conflict

Sales blames Marketing. Product blames everyone. No unified definition of success.

💰

Wasted Resources

Departments pursue unaligned priorities. Duplicate efforts. Zero synergy.

📉

Stalled Revenue Growth

Headcount grows 40%+ but revenue growth plateaus. Alignment is the missing piece.

The Opportunity: Alignment Creates Wealth

72%
Higher Profitability vs. Misaligned Peers
58%
Faster Revenue Growth (3-Year)
67%
More Efficient Deal Closure
208%
Higher Marketing ROI

For a $50M ARR company: A 10% improvement in alignment = $5M in incremental annual revenue

The beFoQuSed by Exceed Solution

A structured, facilitated 90-day program that cascades strategy into measurable OKRs—aligned across your entire organization.

📊

Why beFoQuSed by Exceed Works

  • Executive Coaching: We coach your C-suite to think strategically, not just track.
  • Change Management: We run workshops and check-ins *with* your team, ensuring adoption.
  • Dashboard Integration: OKRs plug into Salesforce, Asana, Jira—no new tools to learn.
  • Revenue Focus: Every OKR ties explicitly to revenue metrics or customer outcomes.
  • Ongoing Support: Monthly coaching keeps the system alive long-term.

Three Packages, One Goal

Choose the package that fits your needs. 60–70% of intro participants upgrade to full implementation.

Intro Workshop
Proof-of-concept; new to OKRs
$8.5K–$12.5K
Fixed price
  • 2-day intensive workshop
  • Executive team OKRs defined
  • Department templates
  • OKR playbook (yours)
  • 1-week follow-up
Premium
Enterprise + ongoing partnership
$75K–$150K
+ $8K–$15K/month
  • All professional features, plus:
  • Executive 1:1 coaching (monthly)
  • Manager enablement (4 sessions)
  • Leadership facilitation
  • Custom modules
  • Advanced analytics
  • 6–12 month partnership

ROI Timeline: Professional package pays for itself in 8–10 weeks based on 5% alignment improvement on $50M ARR.

Proven Results From Real Companies

See how scaling B2B companies like yours achieved alignment and acceleration.

B2B Fintech Scale-up
$25M ARR, 300 employees | Professional Package
  • Forecast Accuracy: 65% → 88%
  • Sales Cycle: 90 days → 60 days (33% faster)
  • Revenue Growth: 50% → 62% YoY
  • Employee Clarity: 35% → 87%
  • Turnover: 15% → 8%
B2B Professional Services
$18M revenue, 200 people | Intro → Professional → Premium
  • Executive Alignment: First unified strategy
  • Cross-Practice Upsell: +12% ARPU
  • Forecast Accuracy: 50% → 78%
  • Partner Retention: 100% (vs. 80% industry avg)
  • Internal Mobility: 15 strategic promotions
SaaS Platform Company
$35M ARR, 250 employees | Professional Package
  • OKR Completion Rate: 78% (healthy, ambitious)
  • Time to Align: 6 weeks → 2 weeks/quarter
  • Quick Wins: 3 cross-functional initiatives
  • Engagement Scores: +22% on strategy clarity
  • Revenue Impact: 8% acceleration YoY

Frequently Asked Questions

Clear answers to help you decide if beFoQuSed by Exceed is right for your organization.

What's included in the free 30-minute audit?

We'll conduct a diagnostic conversation with your CRO/COO to understand your current state, map where misalignment is costing you money, and recommend which package fits your needs. No obligation—just clarity on your alignment maturity.

How much time commitment is required from my team?

Intro Workshop: 2 days + 1 week follow-up. Professional: ~4 hours/week (workshops + check-ins). Premium: 2–4 hours/month per executive. We're designed to fit your calendar.

Do you integrate with our existing tools (Salesforce, Asana, Jira)?

Yes. We work with Salesforce, HubSpot, Asana, Jira, Slack, Teams, Looker, and most BI platforms. We'll recommend the simplest OKR dashboard for your setup—no need to buy new software.

What if our team is skeptical?

That's normal. Skepticism is built into our change management. We deliver quick wins (visible by Week 4), ensure leadership models OKRs openly, and create psychological safety in workshops. ~90% of skeptics become advocates by Week 8.

What if we don't hit 100% of our OKRs?

That's not failure. We score OKRs on a 0–1 scale. 70% achievement is healthy (Google's standard). The goal is focus and transparency, not 100% hit rate. We help you learn from misses and adjust next quarter.

Can we cancel if it's not working?

Professional: 12-week commitment (standard). Premium: Monthly invoicing (adjust support level anytime). Money-back guarantee: If you don't see improved clarity and executive alignment by Week 6, we'll refund your investment.

Ready to Unlock Revenue Growth Through Alignment?

Misalignment costs you millions. Alignment creates it. Let's start with a clear diagnosis of your specific situation—no strings attached.